Our Story

Hi, I'm Andrea, the founder behind Tudrimi. I'm a working mum of two. After years in corporate engineering, I took the leap to pursue my true passion and build this company full-time. The name Tudrimi is actually a blend of my children's names, because everything I create stems from our real family life.

You'll see plenty of kids' brands focused on "educational play" and "skill building," which is great, but then the message to parents is essentially "this will keep your kid distracted for a few minutes." I've been there, and I knew there had to be a better way.

I don't believe in having kids distracted by toys. Instead, I focus on building their confidence through meaningful involvement in daily family life, whether that's through creative activities like our coloring books that develop their artistic and imagination abilities, or some of our practical tools that help them contribute to daily family life.

When children feel confident in their abilities, they naturally become more independent within the family. This creates a harmonious dynamic where kids genuinely help rather than hinder, making parenting that bit easier while strengthening family bonds.

Most of my product ideas come from real parenting moments, those struggles we all face or times that truly brought me closer to my kids. Each design builds children's confidence and independence while also including components that either ease a parent's life or create opportunities to work together.

While other brands focus purely on the child's experience, I design for the whole family dynamic because confident, capable kids make for happier families.

Because connection matters more than distraction.

Family illustration

What “Hacking Parenting Puzzles” Really Means

"Hacking" =
Our creative, unconventional problem-solving approach
  • Modifying existing products to work better
  • Finding clever workarounds that others miss
  • Taking an engineer’s mindset to parenting challenges
"Puzzles" =
The evolving nature of parenting itself
  • Each age/stage adds new pieces to figure out
  • You’re constantly building a bigger picture
  • No single solution – it's about how pieces connect together

The end goal isn’t just “solved problems” but families working together to make those pieces fit. Our logo represents abstract puzzle pieces that may not look like your standard puzzle piece, and that’s okay. They still fit together and that’s what makes them unique – just like every family finds their own way to make things work.

Mission & Vision

We're on a mission to tackle one parenting frustration at a time

Our Mission

Turn everyday chaos into learning moments that build confident, independent kids and create real family connection.

Our Vision

To be the #1 choice for parents who want their kids as partners in solving life’s daily puzzles.

What Makes Tudrimi Different

Tested in real family chaos, not focus groups

Tested in Real Family Chaos

Every product comes from actual parenting frustrations I've faced, creating intentional solutions that help parents feel more supported and connected in everyday life.

Family-First Design

Products that work for the whole family dynamic, not just the child. Kids feel capable, parents feel supported.

Beyond Distraction

We don't make toys to keep kids busy – we create tools that help them contribute meaningfully to family life.

What Drives Us Every Day

Our values shape every decision we make, from product design to customer service

Parent Empowerment

Intentional products for kids that help parents feel more supported and connected in everyday life.

Purposeful Problem-Solving

We design smart and functional solutions to everyday parenting frustrations.

Real-Life Readiness

We help kids build independence, responsibility, and confidence through daily routines and meaningful participation.

Playful Learning

We spark curiosity and growth through fun, engaging activities that feel like play.

Parent–Child Connection

We believe the best tools bring families closer. Our products are designed to create shared moments, not just solo tasks.

Ready to Join the Tudrimi Family?

Have questions? Want to share your story? We'd love to hear from you. After all, we're all in this parenting adventure together.